Brand Planning LLCCreating more compelling brands
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A la carte

  • Business strategy, marketing strategy and communication strategy
  • Account planning and strategic planning
  • Internal branding and brainstorming workshops
  • Brand perception studies and competitor analyses
  • Consumer attitude, motivation and ethnographic studies
  • Advertising communication testing and pre/post studies
  • Brand awareness, image and attribute tracking
  • New concept development, positioning and testing
  • Retail environment assessments
  • Internal processes evaluations
  • Training in account planning and strategic planning
  • Other qualitative and quantitative marketing research services including:
    • Focus group moderating
    • Depth interviews
    • Customer panels
    • Tracking studies
    • Media usage studies
    • Audience segmentation
    • Customer satisfaction
Lighter Fare

Message AuditTM—Are you saying the right thing to the right people to have the right effect? We do assessments of current brand positioning, messaging and customer touch-points. It's like taking the temperature of your brand promise and its delivery to customers.

SparksTM—Quick, Creative, Strategic Ideas: qualitative consumer insights and a strategy blueprint. Ad agencies find this invaluable for new business pitches, advertisers use it to jumpstart new thinking. Includes creative brief and edited videotape of targeted interviews.

Brand BirthTM—Internal and external new product ideation sessions. The stuff dreams (and fortunes) are made of.


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